READING TIME 1 Minute
Adidas has had some beautiful commercials in the past, but this one takes the prize. Student director Eugene Merher showed pros how it's done with this incredibly moving spot that tells the story of a retired marathon runner who craves for the outside world, while his body and soul decay in a retirement home. The final bit of the ad will leave you with a goofy smile.
"We tried sending it to [Adidas’] communications department but they didn’t really react,” Eugene says.
Well, Adidas' your loss here. Eugene FTW.
H/T: The Huffington Post