Own your skin, you queen!
I remember watching Shahnaz Husain on television, with hair as golden as a lion's mane and eyes heavily rimmed with kohl. I must have been around seven years old. I also remember feeling a sense of pride because I didn't need that cream she was selling as I was already "blessed" with fair skin. This wasn't as much of a conscious thought as a sense of validation for my then growing self. The kind of validation that places you a step above the women around you.
Over the years I've heard words being tossed around offhandedly. Words such as "wheatish", "dark", "black"...and along with them a series of phrases that had their roots in normalcy.