Think marketing is complicated? Time to change that.
The world of marketing is often complicated for newcomers. Strategy, analysis, hooks and 'point of saturation' are terms with a lot of meaning and zero understanding. We often look for inspiring case studies to understand and build upon our knowledge of how brands work and what makes the common man tick. In my opinion, there isn't a greater case study in India than Ranveer Singh. He rose from nowhere into the collective Indian consciousness and turned himself not just into an actor, but into a star.
While it takes a village to maintain an image, here are some simple lessons on how to become your own benchmark from the man who is a living, breathing brand of his own: